About Us

We know that not everyone identifies with the fashions seen on the runways or in magazines. Each season, we translate the newest trends for “real” people, “real” bodies, “real” budgets and “real” lifestyles.

Our goal at StyleBakery.com is to gather all the ingredients you need to create your own recipe for style, right here on one website. Our style chefs edit the latest fashions, accessories, beauty products and gift ideas with your tastes and appetites in mind.

See something you like? We tell you exactly where to find it and even give you direct links when possible. We offer suggestions on how to wear the latest looks and the best styles to choose for your figure and lifestyle.

So browse the bakery and see what we’ve cooked up for you. Be sure to check back daily for to see what fresh new finds we’ve cooked up. Or better yet, sign up for our newsletter so you’ll never miss a thing!

bon appetit!


Meet the Editors

Cofounder, publisher and ‘style chef’ of StyleBakery.com, Jennifer Davidson has covered fashion and style trends for television for over 15 years. Blending a fashion insider’s perspective with a true understanding of the average woman’s everyday style needs, she regularly develops and produces lifestyle segments for such shows as the Today Show and The View.

The creative force behind the website, Jennifer conceptualizes, designs and executes all facets from editorial to graphic layout. Her vision has helped drive the success of the site from inception onward. Jennifer’s personal style aesthetic combines trendy cheap chic finds with luxe classics. She is also a proud new Mom to twin baby boys.


Cofounder, sales director and ‘style chef’ of StyleBakery.com, Beth Herbst contributes both editorially and in a creative and marketing capacity to the site. Over 15 years producing style segments for such television shows as the Today Show and The View has given Beth the unique insight necessary for predicting the style needs and desires of “real” women.

A self proclaimed accessories addict, Beth loves discovering the latest “treat” and has a knack for making a little inexpensive accessory add richness to a look. Beth has been a wardrobe stylist for the NBA for over 15 years, working exclusively with such on-camera talent as Ahmad Rashad and Summer Sanders, among others. In her free time, Beth enjoys spending time with her husband and two children.


From a variety of shows on E! Entertainment to Vh1’s Glam God, Stacy Cox has enjoyed a colorful career (pun intended) as a stylist dressing everyone from Sports Illustrated swimsuit models to Wayne Newton to overtaxed moms.

After more than 160 television appearances on such shows as E! News, Soap Talk, Access Hollywood and ABC’s The View, this fall will mark a turning point in Cox’s career when Blush…The search for the next great makeup artist debuts mid November. It’s a project she co-created and is currently in the midst of producing.

This self professed handbag and shoe junkie (no matter how your weight fluctuates, shoes and purses never judge!) plans to launch her own brand with a collection of candles, dessert teas, loungewear & lip gloss aptly called “Coxie.” Watch out Martha & Rachel…Cox is a triple threat that will take your life “360” inside out and outside in.


Whether tracking trends for some of the top high fashion publications including Glamour and InStyle, or sharing her style and beauty expertise on morning shows such as The View, The Today Show and Good Morning America, Daisy Lewellyn considers herself the The Queen of Effortless Chic.

With her sparkling personality decked out in her signature look of vintage dresses and mile high Christian Louboutins, it’s no wonder that she’s been featured and quoted in the New York Times style section, Style.com, and WWD. Recently, she was featured in Essence Magazine co-hosting a swanky Upper West Side cocktail party with celebrity chef, Marcus Samuelson. She also shares her industry knowledge as a commentator for various fashion panels and as an instructor for The Learning Annex where she teaches classes on working in fashion editorial and getting press and celebrity exposure for products and brands.



Tanya Sharma is an accomplished fashion, beauty and entertainment journalist. In addition to overseeing Daily Scoop for StyleBakery.com, she is the Washington, DC City Editor at HeavenSalon.com and contributes regularly to AOL Shopping, The Purse Page, The Fashion Spot and several other publications.

With her extensive background in the entertainment industry, Tanya has also created successful promotional campaigns for companies such as Warner Brothers, E! Entertainment, ABC, The Nielsen Company and Walt Disney Pictures. For more, visit her personal beauty and style blog at TheBeautyChronicle.com.


Originally from Boston, Anna Rice moved to NYC to pursue her career in fashion after graduating from Northeastern University with a BA in journalism. She works on public relations, marketing, and social media consulting for multiple emerging brands and loves getting to know amazing up-and-coming designers for StyleBakery’s “Indie Scoop” section. In her own wardrobe, she mixes pieces from the latest indie brand with something trendy from Forever 21 or a rare find from one of the numerous vintage and thrift stores in her Queens neighborhood. When she’s not catching up on the latest street style blogs or feeding her shopping addiction, Anna spends her time exploring the city, catching up with friends over brunch, and squeezing in a pilates class here and there.


Christine Fox is Everyday Mama to two and a San Diego-based freelance writer. She loves everything that has to do with shopping and being the talk of the playgroup when she finds the perfect shirt and diaper bag. Her fashion philosophy is simple: that being a mom does not mean that you should sacrifice style. You can be a mom and stylish! When she’s not shopping or writing about shopping, she can be found playing with her two kids at the park. Her favorite stores are Target, Nordstrom and Anthropologie but when it comes to finding the perfect pair of jeans, no store is off limits. For more mom finds, you can follow her on Twitter @EverydayMama and visit her own daily blog at everydaymama.com.


Courtney Strimel is a St. Louis-based freelance writer and web marketing guru with a penchant for all things fashion. Prior to leaving the corporate world last November to spend more time with her daughter, Courtney managed and created content for websites such as Shoes.com, CarlosShoes.com, FergieShoes.com and Naturalizer.com. Never one to forget her roots (or her passion), she continues to get her fashion fix by writing for SoleandBlues.com, nu-era.com, and Brown Shoe Company. When she isn’t chasing after a toddler in 5 inch platform wedges, Courtney likes to travel, read, and scour Etsy for the latest cool finds. You can follow Courtney on Twitter @shoemuse.



Elizabeth Mitchell is a freelance fashion and beauty writer living in LA. A graduate of NYU, she regularly contributes to The Fashion Spot, The Luxury Spot and writes the best dressed of the week posts for Celebs.com. Her work has appeared in various online publications to include SheKnows.com, typeF.com and NightTap.com (amongst others). If she could own any celebrity’s wardrobe it would probably be Mary-Kate Olsen’s because of her amazing boho chic style and cool, eclectic vintage finds. Her favorite color? Neon all the way.


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