About Jennifer Davidson

Cofounder, publisher and 'style chef' of StyleBakery.com, Jennifer Davidson has covered fashion and style trends for television for over 15 years. Blending a fashion insider's perspective with a true understanding of the average woman's everyday style needs, she regularly develops and produces lifestyle segments for such shows as the Today Show and The View. The creative force behind the website, Jennifer conceptualizes, designs and executes all facets from editorial to graphic layout. Her vision has helped drive the success of the site from inception onward. Jennifer's personal style aesthetic combines trendy cheap chic finds with luxe classics. She is also a proud new Mom to twin baby boys.

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Beach bag essentials to keep you refreshed all day

Beach bag essentials to keep you refreshed all day

Whether you’re headed to the beach, lake or pool this summer, keeping cool in the mid-day heat is essential. It’s not enough to just pack your favorite swimsuit and SPF, you need to be prepared. From beauty products that keep you cool and protected to a chic cover-up and hat, here are 11 things we keep packed in our beach bag at all times.

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