Stylish stars like Jessica Parker and Rose McGowan (seen above) and others like Estelle Cindy Lauper, Ke$ha, Skylar Grey, and Cheyenne Jackson are wearing a double loop ribbon pin designed to commemorate the discovery of the HIV virus 30 years ago, and to ignite a new wave of awareness. The special program was created by fashion designer and chairman of amfAR, Kenneth Cole, who in partnership with MTV International’s Staying Alive Foundation and amfAR has reinterpreted the iconic AIDS ribbon. The ribbon, with its double loop feature, symbolizes the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS.
Get your ribbon now through December 31 and 100% of net profits go to AWEARNESS, the Kenneth Cole Foundation in support of the MTV Staying Alive Foundation and amfAR. The ribbon will be sold at The Foundation for AIDS Research,at Kenneth Cole retail and outlet stores in the U.S., Latin America, Israel, the Philippines and Kennethcole.com, Bloomingdale’s nationwide and Bloomingdales.com, Gilt Groupe and House of Fraser in the UK.
For more information visit mtvcometogether.com