Just as Louis Vuitton and Prada celebrate the ladylike allure of 1950s fashion in their fall 2010 collections, OMEGA reintroduces a name from the storied brand’s illustrious past: the Ladymatic. Originally launched in 1955, the Ladymatic watch is the epitome of feminine grace and elegance from this era. One of OMEGA’s first self-winding watches designed especially for women, the Ladymatic was not only a profound fashion statement, but also an example of state-of-the-industry watchmaking innovation.
Now, the stunning face of the new Ladymatic is getting some help from another stunning face: brand ambassador Nicole Kidman. Asked what she thought about OMEGA’s decision to use a name associated with a product launched in the fifties, Kidman said, “There’s something appealing about that type of communication. There’s a fascination with the era which means that the advertisements can be playful without actually turning back the clock. As the Ladymatic watch collection represents state-of-the-industry technology, this campaign is really a sort of wink.”
Here is some behind-the-scenes footage from Nicole Kidman’s Ladymatic campaign shoot:
The watches in the Ladymatic line are crafted in 18 Ct red or yellow gold, or in stainless steel. Some have snow-set diamond-paved bezels and all have polished casebacks with a sapphire crystal that reveals the movement that powers the watch. No matter which is your favorite, all of the watches are seriously stunning additions to a modern wardrobe.
View the full OMEGA Ladymatic collection, or visit their Facebook fan page for more insight into the Ladymatic revival.
