Last night, I attended the RalphLauren.com
launch of an incredible 4D light show on the façade of their Madison Avenue mansion store. I had no idea what to expect of a “four dimensional light installation” but I knew that since it was Ralph Lauren
, it was sure to be elegant.
The show was like an outdoor theater involving giant projections of life-like runway models that appeared to parade in and out of the building’s windows. Fake chandeliers descended from the sky, and polo ponies danced across the street. It was utterly magical and surreal — like the newest version of a fireworks show for the fashion world.
The event not only honored the amazing RalphLauren.com website but also celebrated the Big Pony Fragrance Collection. Some of the celebrity guests at the event included Ralph Lauren himself, along with actress Elizabeth Berkley
(who married Ralph Lauren’s nephew, Greg Lauren). I had a chance to chat with Elizabeth, and she looked gorgeous in a cozy white Ralph Lauren toggle coat and sexy black leather Ralph Lauren boots with gold chain details. She told me all about her latest mission to empower teenage girls through workshops all across the country, along with her website, Ask-Elizabeth.com
, and an accompanying book which comes out this spring.
Elizabeth was all smiles about the incredible event, which was a groundbreaking fusion of fashion, art, and technology. Check out the video of the event below, along with some behind the scenes footage of its creation.