Aden + Anais launches the limited edition Hello Kitty collection for baby

Even at 40-years-old plus, Hello Kitty is still going strong. From makeup to clothing, every brand seems to jump on collaborations with this beloved Sanrio character. One of the latest companies to follow suit–and, frankly, one of my favorite collaborations–is the new Hello Kitty collection from Aden + Anais. In the traditional Hello Kitty color scheme of black, white and hot pink, these luxurious cotton muslin blankets, bibs and towels are perfect for summertime. A word of warning: if you love the collection, jump on it. It’s limited edition and won’t be around forever. To see the entire line, visit

Hello Kitty Swaddles 3-Pack, $45,

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Hello Kitty Dream Blanket, $55,

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Hello Kitty Snap Bibs 3-Pack, $25,

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