Help end mother-to-child HIV transmission at birth with Shopbop and Born Free

As any mother can tell you, the moment your child is born, everything changes. Even the most laid-back individual develops a fierce sense of protection over that tiny, helpless human. You want them to be safe and healthy above practically all else. For mothers suffering from HIV, the birth of a child comes with fear of passing on that terrible virus. Born Free hopes to eventually end the mother-to-child transmission of HIV through their HIV-Free campaign. With a new collaboration between Shopboop and Born Free, plus Vogue and 22 other major designers, we can all shop join the fight, too. With 100% of profits going to Born Free, it’s impossible to go wrong shopping names like Alexander McQueen, Celine, Chloe, Isabel Marant, Versace and many more. Amazingly, the price point on these fantastic collaboration pieces are extremely affordable. Shop for yourself or for your children…just shop the Shopbop and Born Free collaboration before it disappears.

shopbop and born free

Left to right:
Diane von Furstenberg Diaper Bag, $155, shopbop.com
Alexander McQueen Baby Blanket, $168, shopbop.com
Isabel Marant Child’s Blouse, $98, shopbop.com
Versace Child’s Tee, $75, shopbop.com
Tory Burch Reversible Canvas Tote, $175, shopbop.com

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