Jessica Alba launches the eco-friendly The Honest Company

One of our favorite celebrity moms, Jessica Alba, and Christopher Gavigan, former CEO of Healthy Child, Healthy World (and husband of Grey’s Anatomy’s Jessica Capshaw) have teamed up together to launch a new eco-friendly subscription-based company, The Honest Company. Currently offering two packages, a diaper bundle, $80, that includes designer biodegradable diapers and wipes, and a family essentials bundle, $36, that includes eco-friendly and non-toxic laundry detergent, shampoo, sunscreen, lotion, hand soap and dish soap. To start you create an online profile telling them about your baby and preferences then they customize a nursery for you to fit your style and needs. Each month you can then pick and choose the items you want and need and everything is delivered directly to your doorstep. Both Jessica and Christopher wanted to give new moms and families, “a better, safer start,” — The Honest Company was definitely one way to do that!

The Honest Company, $36-$80, at

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