Jockey revolutionizes bra sizing and fit with their new Volumetric Fit line

Pregnancy and breastfeeding can take quite a toll on our bustlines. Even if you know your exact bra size prior to having a child, there’s a good chance that your size will change drastically during pregnancy and after the baby’s birth. And on top of a change in bra size, all this wear and tear from pregnancy tends to wreak havoc on breast volume, meaning that you may measure a C cup only to find that you can’t actually fill it out. Jockey’s new Volumetric Fit system may may be the answer to finding the perfect fit from now on. Rather than coming up with a band and cup size based upon inches, the Volumetric System uses fit cups to determine breast volume and a tape measure to determine band size. What results is a new type of sizing that accommodates 55 breast volume/band combinations.

Once you know your new Jockey Volumetric size, you can choose from five different bras. The line of three Contour bras includes 3-D Contour Resin, which is supposed to take the place of an underwire by providing shaping and support. Two styles of Soft Cup bras incorporate Jockey’s Inner Sling Support for support. All bra styles are available in nude, white or black and retail for $60 each. To read more about this new system and to order the Jockey Fit Kit to determine your size, visit jockey.com.

Jockey Fit Kit, $19.95, jockey.com
Includes 10 volume fit cups, a tape measure and a $20 coupon to use toward a future bra purchase.

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Jockey Classic Contour Bra, $60, jockey.com

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Jockey Double Lined Contour Bra, $60, jockey.com

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