Hawaiian Tropic® sunscreen has a brand new image: no longer glorifying bikini bodies, its new mission is to celebrate the whole woman, inside and out. The modern woman understands the importance of sun care and its role in helping to keep skin healthy.
To celebrate this reinvention, Hawaiian Tropic® is searching for a new spokesperson through its “New Face” contest. The New Face program seeks a woman who embodies everything Hawaiian Tropic® now stands for: beauty, confidence, trend-setting and indulgence.
Think you’re the woman they’re looking for? Upload your image and information about your personality and interests via Facebook at http://newfaceofhawaiiantropic.com/.
Entries will be accepted through May 31 and America will be able to vote on one of five finalists they believe best embodies the modern Hawaiian Tropic® woman. Throughout the contest, women can also enter to win weekly prizes including designer sunglasses, beach towels and Hawaiian Tropic® product. The New Face will be revealed on July 19 and will be featured in advertising, receive a free tropical vacation and serve as official brand spokesperson.