Hawaiian Tropic® is so synonymous with sun care, I bet you can close your eyes and conjure the sense memories of the sunscreen you’ve likely been using since you were a child — from the smell to its classic packaging. Your old favorite is about to become your new favorite as well with a reinvented new image which includes modernized packaging and luxurious sun care formulated with exotic tropical ingredients.
To celebrate this reinvention, Hawaiian Tropic® is searching for a new spokesperson through its “New Face” contest. The New Face program seeks a woman who embodies everything Hawaiian Tropic® now stands for: beauty, confidence, trend-setting and indulgence. After an open call for entries, the contest now enters its second phase: voting. From June 28 through July 19, Hawaiian Tropic® is encouraging voters to head to newfaceofhawaiiantropic.com to vote on the five finalists and help choose the New Face to appear in advertising and serve as the official brand spokesperson, which will be revealed on July 31.