Burberry to launch color cosmetics

pgone.jpgMaybe she’s born with it, maybe it’s…Burberry?

The famed British fashion label will introduce Burberry Beauty this summer, which will include blush, pressed
powder, bronzer, powder foundation, liquid foundation, eye shadow,
eyeliner, lip gloss,
lipliner, lipstick and mascara.

Burberry’s Christopher Bailey told WWD:
It started because I felt that, at shows and the shoots, the whole attitude is epitomized through the shoes, the bags, the
clothes, the accessories, but then the face was the one thing I really
struggled with. When we were doing makeup, I felt like we weren’t able
to get the right attitude. It was either caked-on makeup or then just
the wrong colors, the wrong tones, the wrong spirit for makeup. I wanted
it to be this kind of effortless elegance.
Like the trenchcoat, it can be worn
anywhere and at any time
.”

The trench
theme is recurring throughout the collection, down to the details. Its beige outer
cartons are reminiscent of the coat’s fabric, while
the packaging itself is etched with the brand’s signature check plaid. The trench swayed the designer’s choice of makeup
shades, too. “I liked the idea of taking the trenchcoat and the weather as the two
things that influence and define the colors,”
said Bailey. “You’ve got
the naturals from the trenchcoats and from the weather you’ve got these
beautiful stormy grays and stormy blues. Then, when the sun comes out,
you’ve got this glow and you’ve got lighter tones, as well.

The coordinating campaign, shot by famed photographer Mario Testino, features
models Lily Donaldson, Rosie Huntington-Whiteley and Nina Porter sporting Burberry trenchcoats. Multiple versions of the ad were shot,
with each image incorporating a different makeup focus.

The collection will retail between $24 (lipliner) to $59 (foundation) at U.S. Nordstrom locations beginning in July.

via WWD.

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