On Tuesday, Gucci announced the appointment of actress Evan Rachel Wood as the face of its
forthcoming new women’s fragrance.
Gucci’s Creative Director, Frida Giannini, said:”I
chose Evan Rachel Wood as she has very strong character. She’s young, but rising and influential figure. I didn’t want to offer this project to someone
overexposed or too well known. Instead, I wanted a fresh individual that
would coincide with the image of the project.”
about Wood’s debut for the brand have yet to be divulged.
“Evan Rachel Wood is such a talented and beautiful
actress,” said Giannini. “I have always admired her confidence and her
ability to transform herself in front of the camera. Even though she can
appear shy at times, when the camera starts rolling, she becomes
animated and vivacious. She is incredible, very sexy, and her eyes and
face really attract the people of her generation.”
Wood joins fellow actor James Franco, who fronts Gucci’s men’s
fragrances. The Gucci deal is Wood’s first perfume campaign.