Fragrance Sneak Peek: Sarah Jessica Parker's SJP NYC

sjp-nyc.jpgWe recently discovered that Sarah Jessica Parker has a new fragrance in the works called SJP NYC, and we are beyond excited. It not only means the chance to add a new scent to our beloved collection, but also that we are so much closer to the ‘Sex and the City’ sequel.

Sarah Jessica Parker told Women’s Wear Daily about her inspiration behind the new scent:

“A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them– a real sense of freedom and possibilities, a love for the city around her and, of course, fashion. We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre.”

SJP NYC will first be released in Macy’s February 2010. Then in May, to coincide with the release of the second ‘Sex and the City’ movie, the fragrance will expand its reach to an additional 1,500 department and specialty stores in the U.S., and to 16 countries.

source: WWD

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