Indie beauty designers and prettiest little secrets at Target


Want to know a secret? There’s nothing we love more than bargain beauty products, especially products that are so amazing, they rival any of the prestige brands at major department stores. One of our favorite places to shop is the beauty section at Target. Not only do they carry all your favorite drugstore brands like Revlon and Neutrogena, but they have an incredible selection of Indie Beauty brands from famous makeup artists like Sonia Kashuk, Jemma Kidd, Petra Strand (Pixi) and Napoleon Perdis.

To help promote Target’s “prettiest little secrets” initiative, we were asked to test out some of our favorite Indie Beauty products available at Target. Here are our top 4 must-haves:

1. Sonia Kashuk Instructional Eye Palette Shadow

This genius little palette not only contains 12 beautiful, blendable shades, but the smart compact contains step by step instructions on how to create 3 different eye looks. It’s like having your own professional makeup artist in your makeup bag!

2. Pixi Flawless Beauty Primer No.1

This oil free water based primer is a must for your daily makeup application. It helps to even out your skin tone and creates a dewy, smooth surface on which to apply foundation and blush. It can even be worn alone for light coverage. We really love the luxurious, silky feel of the product and the smoothing effect it has on skin.

3. Pixi Sheer Cheek Gel

If you’ve only ever used a powder blush, you will be quickly won over by this sheer cheek gel. With an incredible gel-like texture, this cheek stain literally melts right into skin for a natural looking flush without the dry, powdery look of most blushes. It blends easily, has a weightless feel, and seems to last all day. A real winner!

4. Pixi Lid and Line Eye Makeup

Ideal for the girl on the go, this is 3 products in one convenient stick: a liner, shadow and smudge brush in one. The color goes on easy and ensures a nice color-coordinated eye. Perfect for touchups throughout the day (or night).

Now that we’ve shared some of our favorites, stay tuned for our video where we spill our beauty secrets coming later this month. In the meantime, Target wants to hear from you! Spill your prettiest little secrets for the chance to win some sweet swag from Target Beauty.

Target Beauty is the premier destination for high-quality, low-priced beauty products. No matter your style—glamour goddess or laid-back casual cutie—Target Beauty has the essentials and the extras you need to keep your beauty routine fresh. From hair spritz to makeup glitz, you can save big on old favorites and new treats all in one convenient place.

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