I have been dying my hair for years and although I may not remember my natural hair color, I don’t mind the process or slight damage. However, the one thing I can not stand is color fading, often within a week and a half of getting my hair done (especially since my color of choice is any shade of red, which is notorious for being the fastest color to wash away). Until recently, the only solution for this was to go back to the salon or buy the color to re-dye my hair, but that has all changed. Last month, John Frieda Colour Refreshing Gloss ($12.99) was released and let me tell you, it is exactly what I needed. The formula is designed to be used every week in the shower and is meant to be left in for 3 to 5 minutes. The product will instantly boost color for a salon fresh look. There is no need to worry about damage because there is no ammonia or peroxide.