Next month, Maybelline New York launches The Falsies Volum’ Express, the latest addition to their lash enhancing repertoire. Fresh off of the success of The Colossal, Falsies is being touted as “instant false glam in a tube“.
Falsies— promising lashes that look up to eight times thicker and fuller— claims to do so by evenly coating lashes with a Pro-Keratin fiber-enriched formula, instantly plumping lashes and filling in gaps for a false lash effect.
The Falsies Mascara delivers a false lash look; giving you a
set of voluminous, bold, fanned out lashes and the appearance of no
gaps from any angle.
The Pro-Keratin and Fibre enriched formula is designed to deliver
immediate results, distributing volume and visible intensity to your
lashes. The patented ‘Spoon’ shaped brush helps fan lashes out.
Falsies Mascara is designed to give the appearance
of no gaps and spaces. In a wink lashes you didn’t even know you had
look visibly thickened!
We tried it, and here are our thoughts:
Pros: “wet” lash look, inky black formula, buildable, doesn’t smear easily, easy to use, spoon brush cradles lashes and gives good curl, noticeable volume.
Cons: dries too quickly (must work fast to avoid clumps), too large-stopper wastes product, doesn’t entirely deliver on “falsies” promise.
Overall, The Falsies is a good mascara, one of the better drugstore offerings. I don’t know about a “false lash” effect, but it did give us a lot of volume. Lashes looked lush, dark, and while they didn’t look “fake”, the mascara was still a high performer. We did have a problem with clumping, but nothing a lash comb can’t easily smooth out… and it’s definitely our favorite Maybelline mascara to date. The mascara is available in three washable and two waterproof shades.
Available July 2010 at Maybelline.com $8