On Wednesday we had the pleasure of attending a press conference courtesy of Olay, revealing the first celebrity beauty ambassador for the brand. In the week leading up to the event, Olay gave clues on their facebook, prompting fans of the beauty giant to wager their guesses.
After arriving at the rooftop observation deck and being treated to yummy goodies, we were ushered to our seats for the announcement. After two short video teasers and a quick speech from Procter & Gamble VP Joe Acuri, the ambassador was named and brought out to speak to us, and that face was… Carrie Underwood!
“We are thrilled that someone as inspirational as Carrie has joined Olay,” said Arcuri. “Carrie epitomizes Olay’s mission to challenge possibilities and encourage a new generation of women to learn about skin care and make a noticeable impact on their skin’s appearance.”
“With her genuine beauty and girl-next-door likeability, Carrie is a natural fit and wonderful addition to the Olay family,” said Chris Heiert, Marketing Director, Olay. “Through all her success, Carrie remains grounded and connects with women everywhere using her powerful voice. She personifies the iconic image of the brand while representing the faces of the future.”
As the new ambassador for Olay, the 27-year-old, GRAMMY award-winning artist amplifies a positive message for a new generation of women to challenge their own skin’s possibilities with the latest advances in skin care from Olay as part of the brand’s “Challenge What’s Possible” campaign. In her new role with Olay, Carrie will also represent a line of skin care products for the brand.
“I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years,” Carrie said. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay’s inspiring campaign echoes my beliefs.”
Olay products are available at Target or Olay.com. The campaign is scheduled to debut later this year.