Plum Fever! Mascaras Take on a New Hue


What are the hottest colors to add to your wardrobe this season? Purples and plums! And makeup companies have considered this when creating the”newest, hottest, latest” in their product lines. They’ve looked at the popular trend, and are offering their mascaras in this eyecolor-enhancing hue. We are excited to see some of our favorite mascaras available in this gorgeous new shade, and urge you to try them out for yourself this season.




Dior Diorshow in Plum is exclusive to Sephora, in stores and online, and still offers the same show-stopping drama to your lashes! This best-selling mascara formula volumizes, lengthens, defines and doesn’t clump or flake. $24,




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L’Oreal Panoramic Curl Extreme Curl & Separating Mascara in Plum Plum offers users the benefit of curling and separating lashes to create the ultimate eye-opening results. Removes easily with soap and water, and is suitable for sensitive eyes and contact lens wearers. $8.95,



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Borghese Superiore Mascara in Prima Plum promises to give nourishment and moisture to lashes while it creates superior thickness. Features built-in silk-powder foundation for long wearing results. $19




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Awake Stardom Escalate Lash Mascara in Plum Escalation features a curved wand to enhance your lash curl, while the formula works to give natural-looking volume.  $23,




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Benefit BADgal Plum Mascara is the newest in the BADgal family, and offers its users the opportunity to experience the fullest, knock ’em dead lashes with this eye enhancing shade! $19,




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Lancome Fatale Mascara in Amethyste Envoutante is a new mascara that claims to boost spectacular performance with a patented 3D comb that gives exceptional filling power from first application. The super coating formula delivers a fine, strong mesh on lash to plump it up. $27,



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Jane Iredale Longest Lash Mascara in Ripe Plum was designed for the risk-taking woman. Formulated with Algae Extract and Beeswax to condition the lashes and keep them healthy. The formula creates amazing length and thickness in addition to adding s a certain allure and drama to your eyes.


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