Aloha Rag's debut in-house pre-fall 2010 collection

Aloha Rag has long been a favorite of fashionistas for its cleverly edited selection of well-known designers like Alexander Wang, Dries van Noten, and Elizabeth and James mixed in with less famous (but still as cool) labels like Charles Anastase and Anna Purna. So when the Honolulu-based boutique launched their first in-house collection last month, we knew we could expect great things. 

Designed by owner Tatsugo Yoda, the pre-fall line is inspired by his travels to fashion cities throughout the world as a buyer and also integrates his own style and artistry. The result is a mixture of nostalgic Americana basics and reinterpretations of military wear. Think loose-fitting button downs, jackets, hoodies and striped tees. Here are some of the pieces we’re coveting:
The collection retails starting at $80 at or in the boutiques located in Honolulu (1221 Kapiolani Boulevard, Suite 115) and New York (505 Greenwich Street).


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