Our latest Etsy discover is Naftul, a collection by Tel Aviv, Israel-based designer Nataly Elian. The effortless, loose summer dresses can easily go from day to night, from a BBQ to a cocktail party. Elian loves to design things she would wear – so she sticks to comfortable, airy fabrics perfect for hot days. She grew up with designer parents in Israel, so she was always surrounded by fashion and learned sewing, cutting, and a lot about clothes during childhood. After working behind the scenes for other designers for years, she launched Naftul in Tel Aviv. The brand is sold in several local boutiques and in Elian’s studio, but Etsy has brought her designs to an international customer base. To shop her Etsy shop, click here.