#TBT: The BIC® 4-Color™ Pen, the classic way to express yourself in color



This post brought to you by BIC 4-Color pen. All opinions are 100% mine.

The BIC® 4-Color™ Pen is a classic — and with good reason! For the same reason your parents loved the all-in-one pen, you’re going to love it too. 4 Inseparable Colors in 1 Pen (blue, green, red and black) help you express your mood, be creative and get organized.

Experiencing a much-needed and colorful resurgence, BIC® has launched a new campaign giving each color its own personality — in a spandex suit! See which character most matches your own (I’m more of a Blue myself, with a little Red thrown in):

Blue: Blue likes himself. And with good reason: he knows that he’s important. Blue cheese, blue skies, blue jeans, blue moon; he’s everywhere! To prove his point, look at the names of his family members: Navy Blue, Oxford Blue, Royal Blue…Ever heard of “royal yellow”? Exactly. Let’s admit it… Blue is the boss.

Green: Green is the jealous type…wouldn’t you be if your Red, Blue, and Black counterparts were used [way] more often than you? He’s a foodie. Such a foodie that he chronicles each of his daily meals on his social media profile. Because if you eat a meal and don’t take a picture of it, did it really even happen? Green has a soft side too. For example, last summer he cooked a huge cat nip cake for his beloved cat, Mr. Furrybottom. Oh, and Green still sucks his thumb. But according to him, that’s an old trick to prevent him from snoring.

Red: Red likes it when things are correct. When matches are parallel and books are well aligned on a shelf. His favorite moment of the day? When it is 11:11 sharp on his digital watch. His passion in life? He has many: spelling, grammar, conjugation, calculation. And a bit of syntax on the weekend. Want to make him happy? Give him some mistakes to correct. He even makes mistakes on purpose sometimes, just for the pleasure of correcting them.

Black: He just doesn’t understand…why does it always have to be about Blue? He is not as fit as Blue although he likes to think that he’s just as handsome as he is – in a different way though. (Muscles are so last season). He secretly dreams of becoming the Undisputed Master of the World but hasn’t yet come up with a clear plan for this. And before we forget (although he doesn’t like to talk about it), his natural hair color is blond.

Check out the videos below and follow BIC®’s social channels for more BIC® 4-Color™ Pen fun.

Find out more about the spandex hero personalities on Facebook and follow along with their daily hijinks on Twitter.

Need a BIC® 4-Color™ Pen of your own? Of course you do! You can find one on Amazon or Staples.

Visit Sponsor's Site

Back to Top